What is SEO and why should your website use it?

First off, SEO is the acronym for search engine optimization. The two major search engines are Google & Bing. These two major search engines run a series of algorithms to determine how a single indexed web page will rank. These algorithms are constantly changing, therefore making SEO an ongoing project. Without a doubt SEO is probably one of the most beneficial ways for generating leads and getting visitors to learn more about your business or niche. Based on statistical research, a good 80% of users will click on the first 4 to 5 organic listings that show up in their search. If you notice that your website is not showing up on the first page, you may want to consider search engine optimization. Some key factors of SEO that every website should have are consistency, quality and updated content, and high quality backlinks.




Advance Vision Art has years of experience in the online marketing industry and would be happy to provide a free marketing consultation to see what campaign would best fit your business’s needs. Give us a call today!